东大23年9月《公管专业外语》复习题及答案
发布时间:2023-09-17 08:09:57浏览次数:431/4东 北 大 学 继 续 教 育 学 院公管专业外语 复习题 Part 1 Tell whether the following statements are true (T) or false (F) (10 分)(1) A company can raise money by issuing stocks.(2) People can always make money by investing in the stock market.(3) Buying bonds is a better way to make big money.(4) Dividends are paid to stockholders no matter whether the company gains or loses.(5) Securities only refer to bonds.答案:T F F F FPart 2 Tell whether the following statements are true (T) or false (F) (10 分)(1) When people make international trips, they may experience cultural differences.(2) Businesspeople never suffer from jet lag.(3) Japanese who live in Britain don’t like there because they find it a strange country.(4) It is usual to kiss one’s cheeks the first time you meet an American colleague.(5) In Asian countries, it is rude to look people in the eyes.答案:T F F F TPart 3 Tell whether the following statements are true (T) or false (F) (10 分)(1) Wholesalers buy goods directly from retailers(2) A retail outlet is the place where customers can purchase goods.(3) Specialist retailer is a very large shop with many departments or sections.(4) E-commerce refers to electronic shopping from companies’ websites.(5) Barcodes cannot provide information about the price.答案:F T F T F课程名称:公管专业外语
2/4Part 4 Tell whether the following statements are true (T) or false (F) (10 分)(1) CEO stands for Chief Executive Office.(2) Philips is the world’s biggest electronic company. (3) Philips’ headquarters have moved to New York, US.(4) “Let’s make things better” is Sony’s creed.(5) Public relation can be shortened as PR. 答案:F T F F TPart 5 Read the following passage and answer questions (15 分)Name, shame and claim from late payersThe late payment of commercial debts bill will soon become law. When it does, smallbusinesses which employ fewer than 50 people will have the right to charge a heftyrate of interest to the 1% of larger businesses that pay late.Unless an existing contract states otherwise, invoices will have to be settled in 30days, or the creditor will be able to charge interest at 8% over the Bank of Englandbase rate. For habitually late payers, the penalties should act as a deterrent. According to a survey by Grant Thornton, the speed of payment varies greatly fromnation to nation. The Finns settle their invoices in 24 days, the Fanes in 35 days, theSwedes in 37, and the Germans in 38. In the UK creditors must wait almost afortnight longer—the average payment period is 50 days. Still worse, a NatWestsurvey of small businesses found that one in 10 of them had 30% of their invoicesunpaid after three months.The Bill sounds like a good idea, but the small business community have their doubts.“We are skeptical,” says a spokesman from the federation of Small Businesses. “Mostpeople won’t impose interest, and on the continent, legislation hasn’t made muchdifference.” In fact, some European late payment legislation has failed. For example,in Italy the average payment wait is 84 days. The Federation aims to use the Bill toraise awareness about the effects of late payment. It will publish its first league table课程名称:公管专业外语
3/4of worst payers, compiled by Dun & Bradstreet, in the autumn and believes thisnaming and shaming exercise will have more impact than the legislation.Questions:What is the response from the small business community? (5 分)What example does the spokesman use to support his opinion? (5 分)What’s the purpose of the new law? (5 分)答案:1. The small business community have their doubts.2. He said most people won’t impose interest, and on the continent legislation hasn’tmade much difference.3. The Federation aims to use the Bill to raise awareness about the effects of latepayment.Part 6 Read the following passage and answer questions (15 分)It’s true that we’ve been deeply affected by our competitor’s latest sales strategy. Anew plan of action must be developed as soon as possible. Losses have beenparticularly high in every foreign country. We have lost main markets in Russia andVenezuela. Even in the home market we cannot compete. However, we are not goingto give up. We are developing a new marketing plan which will help us regain someof our market share. The war will continue for some time yet, but we are confidentthat we can still win.Questions:What have affected the company? (5 分)What should be done immediately? (5 分)课程名称:公管专业外语
4/4How are they planning to regain their market share? (5 分)答案:1. Their competitor’s latest sales strategy.2. A new plan of action must be developed.They are developing 课程名称:公管专业外语